{"id":11156,"date":"2026-06-29T20:12:20","date_gmt":"2026-06-29T17:12:20","guid":{"rendered":"https:\/\/imdbnews.ir\/?p=11156"},"modified":"2026-06-30T00:05:06","modified_gmt":"2026-06-29T20:35:06","slug":"steam-machine-companion-cube-canceled-because-dbrand-didnt-ask-valve-for-permission","status":"publish","type":"post","link":"https:\/\/imdbnews.ir\/index.php\/2026\/06\/29\/steam-machine-companion-cube-canceled-because-dbrand-didnt-ask-valve-for-permission\/","title":{"rendered":"Steam Machine Companion Cube Canceled Because Dbrand Didn&#8217;t Ask Valve for Permission"},"content":{"rendered":"<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">Tech accessory company dbrand has canceled its Steam Machine Companion Cube enclosure effective immediately because it didn&#8217;t ask Valve for permission to make it in the first place.<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">The company offered fans of the massively popular cosmetic a lengthy explanation \u2013 and an apology \u2013 with a post on its subreddit. Refunds are already in the works as of today, with buyers encouraged to reach out if they haven&#8217;t received one by the end of the week.<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">Unfortunately, dbrand&#8217;s account of the Companion Cube kerfuffle is painfully simple: &#8220;We built the idea into something real without ever asking Valve if we could.&#8221;<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">&#8220;We\u2019re going to regret that decision for a very long time,&#8221; it added.<\/p>\n<figure class=\"jsx-313219616\"><img decoding=\"async\" alt=\"null\" class=\"progressive-image article-image article-image-full-size jsx-1809694635 jsx-2338608387\" loading=\"lazy\" src=\"https:\/\/imdbnews.ir\/wp-content\/uploads\/2026\/06\/steam-machine-companion-cube-canceled-because-dbrand-didnt-ask-valve-for-permission.gif\" data-cy=\"progressive-image\"><figcaption data-cy=\"caption\" class=\"caption jsx-1762799490 jsx-479945570 article-image-caption\">The now-canceled Steam Machine Companion Cube.<\/figcaption><\/figure>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">The accessory company recounts the events of November 12, 2025, the day Valve announced its PC-and-console hybrid, the Steam Machine. Interested gamers and, more specifically, fans of Portal, the game the accessory pulled its iconic model from, will remember seeing a concept render and sign-up page for the Companion Cube enclosure. As it turns out, despite going &#8220;moderately viral,&#8221; Valve never gave dbrand the OK to do this in the first place.<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">Dbrand says it &#8220;poured our souls&#8221; into the Steam Machine Companion Cube, spending &#8220;thousands of hours&#8221; ironing out the kinks in hopes of delivering a product that looked like it had been ripped right out of Aperture Science. It was redesigned from scratch &#8220;more than once&#8221; to make sure it cradled the Valve device perfectly.<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">Dbrand even added that it was set up to lose money on every $99 Poverty Cube alternative it sold. However, for the team putting their everything into the Portal love letter, &#8220;it didn&#8217;t matter&#8221; because &#8220;this had turned into a passion project for the entire organization.&#8221;<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">&#8220;Unfortunately, being proud of the thing we made did not give us the right to make it,&#8221; dbrand said.<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">The Steam Machine Companion Cube became the company&#8217;s second-fastest-selling product when orders opened last week. Then, Valve reached out.<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">&#8220;They stated that the Companion Cube is Valve intellectual property, for which dbrand does not have a license,&#8221; dbrand&#8217;s message continued. &#8220;They requested we take down the product and launch film immediately. This was entirely within their rights, and they were direct, fair, and respectful throughout.<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">&#8220;We took everything down and made an appeal. We asked Valve whether there was any way to keep the project alive: properly licensed, with their blessing, on their terms. They said no. Given our backwards approach of building first and asking permission later, it was a fair answer.&#8221;<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">Dbrand admitted that it &#8220;made something a lot of people were excited about, then incinerated our shot at bringing it to market.&#8221; It then called the situation &#8220;a hard lesson to learn publicly.&#8221;<\/p>\n<p><span data-cy=\"slideshow-view-trigger\"><\/p>\n<div data-cy=\"slideshow-preview\" class=\"jsx-1711207865 slideshow-preview\">\n<h3 class=\"title5 jsx-62124236 jsx-1085005187\" data-cy=\"slideshow-preview-title\">Steam Machine \u2013 Hands On Photos<\/h3>\n<div data-cy=\"slideshow-images-container\" class=\"jsx-1711207865 images-container\"><button type=\"button\" data-cy=\"hero-image\" aria-label=\"Open Slideshow\" class=\"jsx-1711207865 hero-image\"><img decoding=\"async\" alt aria-hidden=\"true\" role=\"presentation\" class=\"progressive-image jsx-2896921488 image aspect-ratio aspect-ratio-16-9 jsx-2605834259 jsx-2338608387 hover-opacity\" loading=\"lazy\" src=\"https:\/\/imdbnews.ir\/wp-content\/uploads\/2026\/06\/steam-machine-companion-cube-canceled-because-dbrand-didnt-ask-valve-for-permission.gif\" data-cy=\"progressive-image\"><span class=\"button-text jsx-729543028 button button--primary jsx-3381835873 jsx-4266531355 row-pagination-button next contained centered round large\" data-cy=\"paginate next\" title=\"Open Slideshow\"><span class=\"ign-icon right-chevron jsx-2750866048 jsx-2919720488\" role=\"presentation\" aria-hidden=\"true\" data-cy=\"right-chevron\"><\/span><\/span><\/button><\/div>\n<\/div>\n<p><\/span><\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">Mentions of the Steam Machine Companion Cube have already been wiped from dbrand&#8217;s website and social media feeds. It&#8217;s been so thoroughly cleared that links to its previous store page now redirect straight to the Reddit post.<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">&#8220;It goes without saying, but we\u2019ll say it regardless: Valve didn\u2019t do anything wrong here,&#8221; dbrand added. &#8220;They built a game franchise a lot of people love and they alone get to decide how it\u2019s used.<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">&#8220;To everyone who was as excited about this project as we were: thank you, and sorry. Refunds are being issued today. If it hasn\u2019t landed in your account by the end of this week, you know how to reach us.&#8221;<\/p>\n<p><span data-cy=\"poll-view-trigger\"><\/p>\n<section class=\"box-wrapper jsx-2673806401\"><\/section>\n<p><\/span><\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">&#8220;To Valve: thank you for Portal, and sorry for the headache. We should\u2019ve asked first.&#8221;<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">Valve opened reservations for its Steam Machine last week and was immediately faced with scalpers. For more, you can read IGN&#8217;s original coverage of the Companion Cube \u2013 even if it will never see the light of day.<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\"><em>Michael Cripe is a freelance writer with IGN. He&#8217;s best known for his work at sites like The Pitch, The Escapist, and OnlySP. Be sure to give him a follow on Bluesky (@mikecripe.bsky.social) and Twitter (@MikeCripe).<\/em><\/p>\n<div class=\"media_block\"><a href=\"https:\/\/imdbnews.ir\/wp-content\/uploads\/2026\/06\/steam-machine-companion-cube-canceled-because-dbrand-didnt-ask-valve-for-permission.webp\"><img decoding=\"async\" src=\"https:\/\/imdbnews.ir\/wp-content\/uploads\/2026\/06\/steam-machine-companion-cube-canceled-because-dbrand-didnt-ask-valve-for-permission.webp\" class=\"media_thumbnail\"><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<div class=\"media_block\"><a href=\"https:\/\/imdbnews.ir\/wp-content\/uploads\/2026\/06\/steam-machine-companion-cube-canceled-because-dbrand-didnt-ask-valve-for-permission.webp\"><img decoding=\"async\" src=\"https:\/\/imdbnews.ir\/wp-content\/uploads\/2026\/06\/steam-machine-companion-cube-canceled-because-dbrand-didnt-ask-valve-for-permission.webp\" class=\"media_thumbnail\"><\/a><\/div>\n","protected":false},"author":1,"featured_media":11157,"comment_status":"open","ping_status":"closed","sticky":false,"template":"Default","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[50],"class_list":["post-11156","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-49","tag-50"],"_links":{"self":[{"href":"https:\/\/imdbnews.ir\/index.php\/wp-json\/wp\/v2\/posts\/11156","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/imdbnews.ir\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/imdbnews.ir\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/imdbnews.ir\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/imdbnews.ir\/index.php\/wp-json\/wp\/v2\/comments?post=11156"}],"version-history":[{"count":1,"href":"https:\/\/imdbnews.ir\/index.php\/wp-json\/wp\/v2\/posts\/11156\/revisions"}],"predecessor-version":[{"id":11158,"href":"https:\/\/imdbnews.ir\/index.php\/wp-json\/wp\/v2\/posts\/11156\/revisions\/11158"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/imdbnews.ir\/index.php\/wp-json\/wp\/v2\/media\/11157"}],"wp:attachment":[{"href":"https:\/\/imdbnews.ir\/index.php\/wp-json\/wp\/v2\/media?parent=11156"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/imdbnews.ir\/index.php\/wp-json\/wp\/v2\/categories?post=11156"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/imdbnews.ir\/index.php\/wp-json\/wp\/v2\/tags?post=11156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}