James Bond will meet social media influencer Khaby Lame in 007 First Light, developer IO Interactive has revealed. <\/p>\n
It’s a reveal that has left some Bond fans scratching their heads \u2014 firstly that Lame is in the game at all, but also secondly that his cameo has been revealed ahead of the game’s general release \u2014 removing the element of surprise.<\/p>\n
Lame is famous for his deadpan TikTok reaction videos, where he performs an exasperated gesture to mock things that seem obvious. Unsurprisingly, it’s this same gesture that Bond fans will be able to see Lame replicating in 007 First Light, as His Majesty’s agent asks for directions while standing in front of a signpost. <\/p>\n
In a video clip posted to Instagram, players can see Bond wandering up to Lame, asking for directions, only for Lame to gesticulate at the sign \u2014 which already holds the answer. Come on Bond \u2014 one too many martinis?<\/p>\n
“You will meet a familiar face in Vietnam,” IO Interactive wrote. “Khaby Lame joins the cast of 007 First Light and is part of a globetrotting adventure as James Bond sets out to #EarnTheNumber. We worked closely with Khaby to get him scanned and design his outfit for this re-imagined origin story.”<\/p>\n
Responding to one Bond fan on social media asking why IO Interactive was highlighting this cameo ahead of time, video games industry analyst Daniel Ahmad suggested this reveal was meant to reach a different audience from traditional Bond fans, following a more traditional marketing campaign to date. <\/p>\n
<\/p>\n007 First Light screenshots<\/h3>\n